UDK: 614.27:616.36-085.31

DEVELOPING AN ADEQUATE PRODUCT RANGE OF HEPATOPROTECTIVE AGENTS BASED ON THE STAGE OF LIFE CYCLE AND CALCULATING THE EXPECTED DEMAND FOR THE AGENTS IN A PHARMACY

L. M. Ganicheva, V. A. Rogov

Волгоградский государственный медицинский университет, кафедра управления и экономики фармации

Abstract

The results of hepatoprotective agent market research are presented in the article. Based on these findings, a number of recommendations on developing adequate product range and calculating the expected demand for hepatoprotective agents in the short term were developed. The results obtained in the course of the study help us make sure that the pharmacies are wellstocked with hepatoprotective agents.

Keywords

a range of hepatoprotective agents, demand, expected demand.

Contacts

Ганичева Людмила Михайловна — д. фарм. н., зав. кафедрой управления и экономики фармации, медицинского и фармацевтического товароведения, Волгоградский государственный медицинский университет, e-mail: ganicheva@volgmed.ru